GESEHEN BEKANNT NEW YORK, NY ist Hollister Marke alles 眉ber Southern California gro?en Wellen, Surfen, Sonne, und h盲ngen an der Pier, die wirklich ansprechend klingt, wenn man bedenkt, wie viel Schnee hat in New York in letzter Zeit gesunken. Bei Hollister Co. (ein Gesch盲ftsbereich von Abercrombie Fitch) erweitert dieses Konzept, um ihre neu er枚ffnete Flaggschiff-Location auf der New Yorker Fifth Avenue mussten sie wieder mit neuen Weg, um Aufmerksamkeit zu erregen und gleichzeitig sicher, dass die Integrit盲t der Marke Bild zu erhalten. Um dies zu erreichen der neue Speicher verwendet eine audio-visuelle Projektionssystem, ein Live-Video-Feeds aus Huntington Beach, einem Strand in S眉d-Kalifornien, 眉ber die Storefront 179 Glasfenster anzuzeigen. Die Videoprojektion wird durch eine Audio-Tonspur von Meereswellen an der K眉ste mit einem Video von einem einsamer Surfer Paddeln gegen die Wellen die sich langsam nach oben und unten begleitet. Die Wirkung ist ruhig hypnotisch und bietet einen starken Kontrast von Naturbildern gegen den Beton-und Stahl von New York Fifth Avenue und die Aufmerksamkeit von Passanten.
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